Google’s AMP and Facebook’s Instant Articles (FBIA) are two unique web publishing technologies that ardently claim that each of them helps solve customer experience challenges (speed of page load, formatting inconsistencies, etc..) that arise when typically delivering web content over mobile device browsers. While both put customers forefront, there are various other benefits and setbacks for each of the other players in the web publishing ecosystem as called out below.
EXCHANGE OF VALUE BETWEEN THE ENTITIES
HOW DOES AMP/FBIA HELP GOOGLE/FACEBOOK?
